Twitter to debut Twitter Analytics. The Big Question: ReTweets
November 18, 2010 1 Comment
Twitter to debut Twitter Analytics. The big question: Retweets — will it track only the new way or the old RT way too?
Quite often, we social media pros are asked to identify key influencers, or to quantify how influential our company is on Twitter. Naturally, the focus falls upon retweets: how many people felt moved to relay your tweet on to their followers. And, by extension, how many first level connections follow those retweeters, making their actions much more valuable.
Only when Twitter analytics (either official or third-party) can accurately track both newer recycle-click and older “RT” type retweets, and assign a value to the unique followers of those retweeters, will Twitter analytics finally provide significant insight.