Recruitment: How Do You Solve A Problem Like Millennials?

Talent Acquisition of the Largest Labor Segment in the Age of Social Media

Millennials, the the generation born between 1981 and 1997 today represent 35 percent of the workforce. This compares to Gen X at 34 percent, boomers at 29 percent and the silent generation (pre-boomer) at 2 percent. (Pew Research)

It stands to reason that a greater percentage of millennials use social media than, say, baby boomers, and they do so on mobile devices while on the go. So, where to reach them on social media? Pop quiz: What social media site is best for reaching job seekers? If you said LinkedIn you’d be right — but that’s best for older, more experienced hires. For recent graduates and those with under two years of experience Facebook, as well as YouTube, is where you have to go to reach them best.

What does this prime pool of potential employees want out of a job? Reports site short term rewards and long term relationships as key attractants (SHRM), but from my experience you cannot understate the role company culture plays in attracting millennial job seekers.

That’s why you need to build a relationship with them online now, in order to attract them to fill spots later. Things like an inside look at what it’s like to be an employee at your company. What freedom-friendly policies do you have (e.g. flex hours, work from home)? What on-site amenities (e.g. health club, game room, free food/snacks, etc.) can they enjoy every day on the job? What team building and other fun events can they expect to participate in if they worked here?

When you share these and, eventually, job openings, you need to optimize your social media posts for mobile devices as part of an overall mobile-first digital strategy.

The golden rule for attracting millennials to your company using social media is the same as successfully marketing to any potential customer — know your audience.

About Ron Casalotti
I am part of that lucky generation that started out when watching TV meant choosing from three networks, three independents and PBS. Now, I work in new (social) media for businesses and organizations - but these thoughts are my own.

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