CV

My resume as a word cloud

Are you ready to add a social media professional to your management team?

I am always open to hear about new positions that would allow me to leverage my 18 years of experience in community curation and social media for companies and other organizations. I can initiate your social media program or take the one you already have to the next level.

Interested in Executive Director/VP level permanent positions (no contract or project based work) in the greater New York City area.

For more information, see my LinkedIn profile, my About.me page (for social network links) or my full resume, below:

Ron Casalotti

roncasalotti@gmail.com (973) 460-2085 (mobile)
LinkedIn | Facebook | Twitter

Summary

Specialist in social media marketing to promote organizations and brands by deepening customer engagement, curating communities, creating content, and broadening online communications including blogging/micro-blogging, crisis communications and social networking. I have been a social media professional since 1997, including curating communities for 10 years on AOL in Community and Social Messaging; leading B2B user participation at BusinessWeek; spearheading and expanding social media from the PR/Communications department at Bloomberg L.P; leading social media and digital advertising at KPMG LLP from Digital Marketing for both firm and partner brand building and business development and currently the lead for social media for Vonage. I am the voice of the customer and evangelist/educator of social media within the organization.

Named by LinkedIn as one of the Top 10 Most Engaged U.S. Marketers for 2014
Keynote speaker, Social Media Strategies Summit New York — 2016

Specialties

  • Social media both professionally and personally
  • Social networks including Twitter, LinkedIn, Facebook, YouTube, Flickr, Google+, Quora
  • Social marketing
  • Corporate communications, brand building, brand awareness and earned media
  • Community curation, moderation and standards User interaction, engagement and training
  • Content programming
  • Blogging and micro-blogging
  • Customer evangelist

Experience

Vonage, Director, Online User Experience, Social Media   2016 – Present

Greater New York City Area

I am responsible for developing, building, and implementing a comprehensive social media strategy for Vonage, the communications and collaboration software company, including standardization and direction of its social media efforts, determining social priorities, and developing social media investment plans. I align and impart the vision social media establishes for the company as well as its functional implementation. I coordinate with the PR, Editorial, Customer Care, Marketing, Legal and Product Management teams to support Vonage’s Consumer (B2C) and Business (B2B) objectives and ensure our social content distribution is fully integrated with all other efforts across the Company’s portfolio, while maintaining consistency in voice.

I source, create and distribute engaging content through strategic social media channels and own the roadmap for social media tools in use at the company. I am the advocate of social media integration, influencing overall site and business strategies, and comment externally on social media trends, acting as company spokesperson within the social media industry. I lead a social media outreach program and curate an active brand ambassador network.

KPMG LLP Associate Director, U.S. Lead, Social Media and Digital Advertising    2012 – 2016

Responsible for the social media strategy, tactics, guidelines and governance of this Big 4 Accounting, Audit and Advisory firm’s social media initiatives. Worked closely with all internal stakeholders, including Audit, Tax, Advisory, Institutes, Industry, Platinum Accounts, Brand and Events Marketing teams as well as Human Resources, Corporate Communications, Client Training, Global Marketing and others, to understand their long-term strategic plans and how they translate into a digital content strategy across various KPMG web properties, social media channels, apps, emails and online events.

Oversaw social media paid marketing efforts on LinkedIn, Twitter and Facebook on behalf of internal clients.

Led the internal training and education effort on the effective use of social media as a business development and business intelligence tool. Promoted and supported the expansion of social media usage throughout the organization.

Social Media ProfessionalConsultant                                               2010 – 2012

  • Independent consultant providing social media guidance and insight to businesses and non-profit organizations including social media strategy, internal training and education and social network content management. Also provide general business support. Engagements included
  • New York city based non-profit organization: Created a social media strategy and implementation plan and a social networking policy
  • K. based social media consultancy: Consulted on the available social media tools for effective pre-planning and scheduling of messages on Twitter
  • New York city based promotions company: Consulted on service bid for social media promotion to a Midwest based financial institution
  • New York city based fashion house: Provided extended business services including assisting in year-end marketing audit
  • One-on-one consultations with individuals to regarding monitoring and managing their personal online reputation (brand)
  • Author social media related blog, Bottom of the Food Chain (http://bit.ly/botfc)

 Bloomberg L.P.                                                                                    2009 – 2010

Social Media lead for Public Relations

  • Developed strategy and policy for the expansion of social media for this global financial information, product and news organization.
  • Expanded use of social media tools such as Twitter, Facebook, Flickr and YouTube for 14 company business units and over thirty individual associates.
  • Increased user engagement by 400% and company participation in social media by 9X.
  • Trained Bloomberg TV anchors and multimedia staff on using social media in covering the World Economic Forum in Davos, Switzerland, the first use of social media for the news department.
  • Instructed Bloomberg Sports on how to best interact with influential bloggers brought in to preview a new analytical fantasy sports products and assisted in the live event.
  • Planned the social media promotion for annual energy summit held in London and other local events.
  • Trained users and monitor usage for many additional Bloomberg business units including Professional Development (HR); Bloomberg News; Bloomberg Law; and Bloomberg L..P.
  • Implemented a social media reporting system to identify opportunities and react to brand related issues.

BusinessWeek, a McGraw-Hill Company                                            2007 – 2009

Director, User Participation at BusinessWeek Digital/McGraw-Hill Companies

  • Social Media lead for BusinessWeek Digital responsible for user participation and interaction on its Business Exchange site (no longer live); developed and managed a social media team.
  • Created the User Participation department; interfaced daily with Product, IT, Ad Operations, Business Development and Marketing. Provided support for Sales, Circulation and Editorial.
  • Led the viral marketing user outreach effort utilizing direct communication with our users on sites such as Twitter, Facebook and LinkedIn; generated user brand loyalty.
  • Drove social and viral marketing; analyzed feedback; approved user-generated content; performed user outreach; codified site terms of service; updated community moderation techniques; and fostered user participation.
  • Designed a community moderation process including creating Community Standards; a crowd-sourced content reporting system; and a system for approval of over 1600 user-suggested topics. Recognition: McGraw-Hill Corporate Achievement Award for Innovation 2009

AOL/America Online                                                                             1997 – 2007

Senior Program Manager at AOL LLC                    (November 2006 – December 2007) 

AOL’s Messaging and Social Media Group, performed reviews, analyses and forecasts administering a $10+ MM annual budget; created meaningful management reports used by the executive team.

  • Responsible for the administration of all contracted Blogger agreements for our niche communities. Also was involved in special projects and ongoing industry events.
  • In Community Operations and Experience, responsible for the user experience on AOL community focused on Community Standards, Community Moderation and Terms of Service.
  • Created a moderation team located off-shore (India) to take advantage of available resources and economies. Created and implemented standards, processes and training programs generating seven figure annual savings.
  • Updated Community Guidelines to reflect current Internet standards and the change to open access for AOL community content.

Programming Manager at America Online (AOL)             (February 2005 – November 2006)

Created content programming for AOL Community including Dating and Relationships, GLBT and the main People Connection channel hub page which received over 200 million page views annually.

  • Provided the community component for sponsored online campaigns America Takes It Off (Good Morning America/EDiets), Chief Everything Officer (Dove), Having a Baby Changes Everything (J&J).
  • Social media lead for new AOL product launches such as UnCut Video, AIM Pages and Shout Outs.

 Sr. Program Manager at AOL Communities, Inc.  (ACI) (March 1997-February 2005)   

Managed a team of 32 remotely located community team coordinators who in turn oversaw a large group of community leaders.

  • Controlled content for various channels of AOL Community, including Love@AOL, Friends & Flirts and AOL Local.
  • Programmed features, polls, and special projects such as 15 Hours of Fame and seasonal holiday content
  • Created and programmed communities which included trivia games, idea sharing and celebrity interview content.
  • Recognition: ACI Award for Excellence in Effective Business Plans 2002

Financial Management and Administration Career   (1977 – 1997)   

  • Held sr. financial positions in companies including Macy’s, Phillips-Van Heusen and First USA Bank.
  • Experienced in management. contract negotiations, internal controls, fraud detection and electronic funds transfer

Affiliations, Memberships & Interests

  • ·         MENSA (American and International chapters)
  • ·         Public Relations Society of America (PRSA – National and New York chapters)
  • ·         Online Community Research Network (OCRN)
  • ·         TV junkie, Broadway and NY sports teams’ fan
  • ·         Obsessed with social media since getting my first PC in 1994 (we just called it Community back then)

Education

Bachelor of Arts — Accounting and Information Systems

City University of New York – Queens College 1977

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