CV

Are you ready to add a social media professional to your management team?

I am always open to hear about new positions that would allow me to leverage my 20+ years of experience in community curation and social media marketing, brand building, communications and talent acquisition for your company or organization. I can initiate your social media program or take the one you already have to the next level.

Interested in Director/VP/Manager level positions in the central New Jersey area.

For more information, see my LinkedIn profile, my About.me page (for social network links) or my full resume, below:

Ron Casalotti

roncasalotti@gmail.com (973) 460-2085 (mobile)
LinkedIn | Facebook | Twitter

Summary

Social media professional, specializing in social media marketing to promote and protect organizations and brands by deepening customer engagement, curating communities, creating content, promoting products, services, and live events, and broadening online communications including blogging/micro-blogging and social networking.

Specialties

• Social media for B2C and B2B companies and non-profit organizations
• Social networks including: Twitter, LinkedIn, Facebook, YouTube, Google+, YouTube, Instagram, Pinterest, et. al.
• Social media marketing including: paid and organic social media, SEM, SEO, and ad networks
• Social media management systems such as Spredfast, Sprinklr, Sprout Social, and Hootsuite
• Social media monitoring systems such as Crimson Hexagon, Mention and Google Alerts
• Social media promotion of company articles, white papers, and surveys; and live event social media promotion
• Corporate communications including: brand building, brand awareness, crisis communications and earned media
• Creation and maintenance of Social Media Guidelines and community curation, moderation, and standards
• Internal user interaction, engagement and training including social media policy and guidelines
• Content strategy and programming including blogging and micro-blogging using content management systems
• Customer advocate and social media evangelist within the company
• Social media for talent acquisition and internal communications including employee participation programs
• Keynote speaker and company representative and participant at industry events

 Experience 

Vonage                                                                 2016 – 2018         Director of Social Media

• Developed, built, and implemented a comprehensive social media strategy for Vonage, the communications and collaboration software company
• Standardized and directed its social media efforts, determining social priorities, and developing social media plans
• Aligned and imparted the vision social media established for the company as well as its functional implementation
• Oversaw the Public Relations, Editorial, Customer Care, Marketing, Legal and Product Management teams’ social media efforts to support B2C and B2B objectives
• Ensured social content was fully integrated across the Company’s portfolio, maintaining consistency in voice
• Sourced, created, and distributed engaging content through strategic social media channels
• Owned the roadmap for social media tools in use at the company
• Advocated social media integration throughout the company, influencing overall site and business strategies
• Commented externally on social media trends, as company spokesperson within the social media industry
• Led a social media outreach program to curate an active brand ambassador network

KPMG LLP                                                    2012 – 2016 

Associate Director, U.S. Lead, Social Media and  Digital Advertising

• Responsible for B2B social media strategy, tactics, guidelines, and governance
• Organic and paid social media campaigns across platforms including Facebook, LinkedIn, and Twitter and organic social media promotion utilizing Instagram, Pinterest, Slideshare, Google+, YouTube and Snapchat.
• Oversaw social media activity for internal stakeholders, including Audit, Tax, Advisory, Institutes, Industry, Major Accounts, Brand and Events Marketing
• Guided Human Resources, Corporate Communications, Client Training, and Global Marketing social media
• Created strategic plans and digital content strategy across web properties, social media channels, and events
• Contributed to digital marketing campaigns leveraging AdWords for SEM, content advertising and syndication

Social Media  Professional Consultant      2010 – 2012        Independent consultant providing social media and business guidance and insight, including social media strategy, internal training and education and social network content management. Engagements included a New York city based non-profit organization and a U.K. based social media consultancy; New York city based promotions company.

Bloomberg                                                              2009 – 2010

Social Media lead for Public Relations

• Developed strategy and policy for the expansion of social media for this global financial services organization.
• Expanded use of social media tools such as Twitter, Facebook, Flickr, and YouTube for 14 company business units and over thirty individual associates. Increased user engagement by 400% and participation in social media by 9X.

• Trained Bloomberg TV anchors and multimedia staff on using social media in covering the World Economic Forum in Davos, Switzerland, the first use of social media for the news department.
• Trained users and monitored usage for HR; Bloomberg News; Bloomberg Law; and Bloomberg L.P.

BusinessWeek, a McGraw-Hill Company      2007 – 2009

Director, User Participation at BusinessWeek Digital/McGraw-Hill Companies

• Social Media lead for BusinessWeek Digital responsible for user participation and interaction on its Business Exchange social network, created the User Participation department and managed the social media team.
• Drove social and viral marketing; analyzed feedback; approved user-generated content; performed user outreach; codified site terms of service; updated community moderation techniques; and fostered user participation. 

• Designed a community moderation process including creating Community Standards
  Recognition: McGraw-Hill Corporate Achievement Award for Innovation 2009

AOL/America Online                                          1997 – 2007  Senior Program Manager at AOL LLC                                                (2006 – 2007)

Programming Manager at America Online (AOL)                       (2005 – 2006) 

Sr. Program Manager at AOL Communities, Inc.  (ACI)            (1997 – 2005)   

• AOL’s Messaging and Social Media Group, performed reviews, analyses and forecasts administering a $10+ MM annual budget; created meaningful management reports used by the executive team.
• Created a moderation team located off-shore (India) to take advantage of available resources and economies. Created and implemented standards, processes and training programs generating seven figure annual savings.
• Provided the community component for sponsored online campaigns America Takes It Off (Good Morning America/EDiets), Chief Everything Officer (Dove), Having a Baby Changes Everything (J&J).
• Managed a team of 32 remotely located community coordinators who oversaw community leaders.
  Recognition: ACI Award for Excellence in Effective Business Plans 2002

Various financial manager positions with companies such as PVH and Macy’s                          >1997

Affiliations, Memberships & Interests

·        MENSA (American and International chapters)

·        PRSA — Public Relations Society of America (former)

·        TV junkie, Broadway and NY sports teams’ fan

·        Obsessed with social media since getting my first PC in 1994 (we just called it Community back then)

• Author social media related blog, Bottom of the Food Chain (http://bit.ly/botfc)

Education

Bachelor of Arts — Accounting and Information Systems City University of New York – Queens College