February 14, 2012 Leave a comment
Ah, love. Each February 14 we celebrate all things love in remembrance of St. Valentine, a priest who (literally) lost his head over the emotion. And so, by the powers of the Roman god Cupid; the Greek god Eros; and the consumer goods god Hallmark, we enjoy love found, curse love lost and are hopeful for love to come.
For me, it also brings back memories of my first “real” job in social media, as a Community Manager at AOL for one of its largest channels, Love@AOL. Launched as a Valentine;s Day special feature in 1996, it did so well that it became a permanent channel, with (at the time) the largest collection of online dating profiles featuring the newest innovation of the day — photos! Simply put, people — even online — expressed a need to connect, to be social.
Fast forward to yesterday in New York City at the Third Annual Social Media Week New York. In his keynote speech titled ‘Top 2012 Trends in Social, JWT CEO David Eastman pointed out that four key operators own almost all of the information about you online. He called them “GAFA” (pronounced “gaffa”), they are: Read more of this post