Would your employees recommend you?

Think your employees would recommend your company or its products? Think again. A recent study by Advertising Age reveals that only 27% of employees would recommend its products or services. Worse, almost twice that amount, 49%, are actually company detractors.

As for blocking employee access to social media, the survey found that active social media participants are likely to support the company 48% of the time with far less (only 22%) likely detractors.

With a 78% likelihood that your social media savvy employees would not speak poorly of the company, it pays (literally) to let, no, to help your employees be your best ambassadors in the social media space.

Cyber Monday happens 52 times a year

Cyber Monday – you’ll find bargains, but for the savvy Internet shopper, cyber monday happens 52 times a year.In fact, jut like Black Friday it isn’t even the busiest online shopping day of the year (typically that is the Monday before Christmas).

But, sales are cyclical, and while there’s no disputing the fact that certain products are priced more competitively at particular times of the year, there’s also no doubt that the internet has provided a competitive marketplace all year ’round, where some of the cyber-monday specials (discounts and free shipping) are found on any Monday (or Tuesday, Wednesday, etc.)

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