Break Up to Make Up: An AOLove Story

Thompson-Reuters news service reports that AOL is once again seeking a merger with Yahoo!, and is ready to break itself up in the process. If true, this is long overdue, here’s why:

AOL is adrift as evidenced by its revenue, based largely on a dwindling dial-up subscriber base. Yahoo’s revenue is uneven, but compare the two side by side and you’ll see that AOL needs Yahoo or it is destined for extinction. And Yahoo needs something like AOL if it wants to ramp up and continue to challenge the almighty Google.

The recipe: Sell off the dial-up subscribers to Earthlink; integrate AOL web properties and AOL Advertising ( formerly Platform A) into Yahoo!

It’s an idea whose Time (Warner) has come.

Groupon Rejects $6 Billion Google Offer

Groupon Rejects $6 Billion Google OfferFull article at All Things Digital

Google Plus One (or +1) to Come

Google Plus One, or +1, is the running name of Google’s anticipated social network, likely to debut April 2011 as per tech blog UBERGIZMO.

Google has a lot riding on this, evidenced by it being helmed by one of its founders Sergey Brin.

For more, see Ubergizmo

10 Plus 10: Twenty Social Media Rules and Tips

Firefly Millward Brown Study on Brand EngagementThis is the time of year when numbered lists abound. Top 5 this… 10 Best that… and it is rare that I agree with all of the points offered.

So when I saw this item from Online Strategic Solutions Richard Meyer (@richardmeyer), where he adds 10 additional tips to Firefly Millward Brown’s social media rules for brand engagement, and I agreed with all 20, I knew I needed to share.

See for yourself: ‘10 Rules of Social Media

Updated: From the O.R. to PR

Shonda Rhimes' Production Company LogoGrey’s Anatomy creator Shonda Rhimes is reportedly developing a new TV show for ABC about PR crisis management based on the career of a real-life spin doctor.

There’s plenty of material to draw from.

For more info, see NY Mag’s Vulture

Updated December 21, 2010:
ABC Greenlights PR Drama: TV Show Based on DC PR Guru Judy Smith

Updated: Positive Reinforcement of Negative Behavior

Last updated: Dec, 7, 2010 (see end of entry)

I strongly support both e-commerce and Google, and in fact I do most of my shopping online and just about all of my product research using Google. But this cautionary tale by the New York Time’s David Segal is a must read.

Titled, ‘A Bully Finds a Pulpit on the Web‘, it recounts how an unscrupulous e-retailer games both Google Search and the e-commerce system, including MasterCard and VISA, to where the more people complain about him online, the more successful he becomes.

Chilling.

Updated 12/1/2010 4:19 PM ET: Displaying its world-class customer service, Google has already implemented a promising solution — at least for the short-term:

Google Blog: Being bad to your customers is bad for business

Updated 12/7/2010 10:55 AM ET:

Online Retailer Charged With Fraud, Threats (CBS Moneywatch) by Kathy Kristof

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