December | 2010 | Bottom of the Food Chain

10 Plus 10: Twenty Social Media Rules and Tips

December 2, 2010 Leave a comment

This is the time of year when numbered lists abound. Top 5 this… 10 Best that… and it is rare that I agree with all of the points offered.

So when I saw this item from Online Strategic Solutions Richard Meyer (@richardmeyer), where he adds 10 additional tips to Firefly Millward Brown’s social media rules for brand engagement, and I agreed with all 20, I knew I needed to share.

See for yourself: ‘10 Rules of Social Media‘

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Filed under social media, web2.0 Tagged with Business, Marketing and Advertising, Public relations, social media

Updated: From the O.R. to PR

December 1, 2010 Leave a comment

Grey’s Anatomy creator Shonda Rhimes is reportedly developing a new TV show for ABC about PR crisis management based on the career of a real-life spin doctor.

There’s plenty of material to draw from.

For more info, see NY Mag’s Vulture

Updated December 21, 2010:
ABC Greenlights PR Drama: TV Show Based on DC PR Guru Judy Smith

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Filed under media, PR, TV Tagged with ABC, PR, Public relations, Shonda Rhimes, TV

Updated: Positive Reinforcement of Negative Behavior

December 1, 2010 Leave a comment

Last updated: Dec, 7, 2010 (see end of entry)

I strongly support both e-commerce and Google, and in fact I do most of my shopping online and just about all of my product research using Google. But this cautionary tale by the New York Time’s David Segal is a must read.

Titled, ‘A Bully Finds a Pulpit on the Web‘, it recounts how an unscrupulous e-retailer games both Google Search and the e-commerce system, including MasterCard and VISA, to where the more people complain about him online, the more successful he becomes.

Chilling.

Updated 12/1/2010 4:19 PM ET: Displaying its world-class customer service, Google has already implemented a promising solution — at least for the short-term: