Break Up to Make Up: An AOLove Story

December 6, 2010 Leave a comment

Thompson-Reuters news service reports that AOL is once again seeking a merger with Yahoo!, and is ready to break itself up in the process. If true, this is long overdue, here’s why:

AOL is adrift as evidenced by its revenue, based largely on a dwindling dial-up subscriber base. Yahoo’s revenue is uneven, but compare the two side by side and you’ll see that AOL needs Yahoo or it is destined for extinction. And Yahoo needs something like AOL if it wants to ramp up and continue to challenge the almighty Google.

The recipe: Sell off the dial-up subscribers to Earthlink; integrate AOL web properties and AOL Advertising ( formerly Platform A) into Yahoo!

It’s an idea whose Time (Warner) has come.

Filed under AOL, social media, web2.0 Tagged with , , ,

About Ron Casalotti
I am part of that lucky generation that started out when watching TV meant choosing from three networks, three independents and PBS. Now, I work in new (social) media for businesses and organizations - but these thoughts are my own.

Please add a comment below -- I'd love to know what you think

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out /  Change )

Cancel

Connecting to %s

%d bloggers like this: