10 Plus 10: Twenty Social Media Rules and Tips

December 2, 2010 Leave a comment

Firefly Millward Brown Study on Brand EngagementThis is the time of year when numbered lists abound. Top 5 this… 10 Best that… and it is rare that I agree with all of the points offered.

So when I saw this item from Online Strategic Solutions Richard Meyer (@richardmeyer), where he adds 10 additional tips to Firefly Millward Brown’s social media rules for brand engagement, and I agreed with all 20, I knew I needed to share.

See for yourself: ‘10 Rules of Social Media‘

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Would your employees recommend you?

November 29, 2010 Leave a comment

Think your employees would recommend your company or its products? Think again. A recent study by Advertising Age reveals that only 27% of employees would recommend its products or services. Worse, almost twice that amount, 49%, are actually company detractors.

As for blocking employee access to social media, the survey found that active social media participants are likely to support the company 48% of the time with far less (only 22%) likely detractors.

With a 78% likelihood that your social media savvy employees would not speak poorly of the company, it pays (literally) to let, no, to help your employees be your best ambassadors in the social media space.

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‘FireBell’: PR Social Media Crisis Simulator

November 19, 2010 Leave a comment

Intriguing! World’s largest PR firm Weber Shandwick releases social media PR crisis simulator: FireBell. Now, PR pros can tackle real-world social media fires in a sim that mirrors Facebook, Twitter and others.

And why not? Simulators have long been a effective training tool for pilots and the military, why not to put our public relations fires on social media?

Image courtesy U.S. Army

‘FireBell’ Press Release: http://ow.ly/3cHya

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Twitter to debut Twitter Analytics. The Big Question: ReTweets

November 18, 2010 1 Comment

Twitter to debut Twitter Analytics. The big question: Retweets — will it track only the new way or the old RT way too?

Quite often, we social media pros are asked to identify key influencers, or to quantify how influential our company is on Twitter. Naturally, the focus falls upon retweets: how many people felt moved to relay your tweet on to their followers. And, by extension, how many first level connections follow those retweeters, making their actions much more valuable.

Only when Twitter analytics (either official or third-party) can accurately track both newer recycle-click and older “RT” type retweets, and assign a value to the unique followers of those retweeters, will Twitter analytics finally provide significant insight.

http://ow.ly/3bSCq

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Everyone Thinks They Know Social Media, But…

November 12, 2008 Leave a comment

Great post. One of the problems I’ve observed while discussing this topic with industry types is that companies often have several people, some in high leadership positions, who all believe that they “know” social media simply because they have a Web page, or a Facebook account or have participated in an online discussion here or there . That’s like saying you know how to design a new car simply because you’ve driven one.

Companies looking to connect with their customers where they increasingly live — online — not only need a social media department, they need to hire social media professionals to run them.

Originally posted as a comment by roncasalotti on Jacob Morgan on Social Media, Technology, Marketing, and Life using Disqus.

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