Everyone Thinks They Know Social Media, But…

Great post. One of the problems I’ve observed while discussing this topic with industry types is that companies often have several people, some in high leadership positions, who all believe that they “know” social media simply because they have a Web page, or a Facebook account or have participated in an online discussion here or there . That’s like saying you know how to design a new car simply because you’ve driven one.

Companies looking to connect with their customers where they increasingly live — online — not only need a social media department, they need to hire social media professionals to run them.

Originally posted as a comment by roncasalotti on Jacob Morgan on Social Media, Technology, Marketing, and Life using Disqus.