Twitter co-founder Ev Williams: The Truth About Truth
November 22, 2010 Leave a comment
Twitter co-founder Ev Williams: “More voices means there will be more truth available.
Society is not yet prepared” http://ow.ly/3dBGH
15 Reasons Why Twitter is Important
November 22, 2010 Leave a comment
The Guardian’s Editor in Chief Alan Rusbridger gives 15 (excellent) reasons why #Twitter is important for media organizations http://ow.ly/3dCmy
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1-in-4 page views now hosted by Facebook
November 22, 2010 Leave a comment
1-in-4 page views now hosted by Facebook; more importantly, FB exceeds Google for visits by 42% http://ow.ly/3dC28
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‘FireBell’: PR Social Media Crisis Simulator
November 19, 2010 Leave a comment
Intriguing! World’s largest PR firm Weber Shandwick releases social media PR crisis simulator: FireBell. Now, PR pros can tackle real-world social media fires in a sim that mirrors Facebook, Twitter and others.
And why not? Simulators have long been a effective training tool for pilots and the military, why not to put our public relations fires on social media?
Image courtesy U.S. Army
‘FireBell’ Press Release: http://ow.ly/3cHya
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Twitter to debut Twitter Analytics. The Big Question: ReTweets
November 18, 2010 1 Comment
Twitter to debut Twitter Analytics. The big question: Retweets — will it track only the new way or the old RT way too?
Quite often, we social media pros are asked to identify key influencers, or to quantify how influential our company is on Twitter. Naturally, the focus falls upon retweets: how many people felt moved to relay your tweet on to their followers. And, by extension, how many first level connections follow those retweeters, making their actions much more valuable.
Only when Twitter analytics (either official or third-party) can accurately track both newer recycle-click and older “RT” type retweets, and assign a value to the unique followers of those retweeters, will Twitter analytics finally provide significant insight.
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Bottom of the Food Chain 