5 Things to Check Before Sending Out That Press Release

5 Things to Check Before Sending Out That Press Release – good advice from @ereleases http://ow.ly/38gSy

PR Social Media Problems: A common-sense 4-step approach

A common-sense 4-step approach to handling social media PR problems: Focus; Observe; Understand: Respond http://ow.ly/355J7

LiveTweeting: George C. Fraser: “Click: Ten Truths for Building Extraordinary Relationships”

George C. FraserYesterday, the BEAM employee resource group of McGraw-Hill presented George C. Fraser, author, networking guru and founder of FraserNet.com on the occasion of the release of his new book, “Click: Ten Truths for Building Extraordinary Relationships”. Click Below are my tweets broadcast from the event:

  • LiveTweeting George C. Fraser author of ‘Click’: “Very good will get you fired. Today, you’ve go to be AMAZING.” Wednesday, 27 May 2009, 12:40 pm
  • George C. Fraser: It’s not just connecting – it’s all about following up Wednesday, 27 May 2009, 12:42 pm
  • George C. Fraser: Ultimate goal of all networking is to ‘click’. To make 1 + 1 equal 11 not 2. Wednesday, 27 May 2009, 12:44 pm
  • George C. Fraser: chemistry, fit and time all needed to create a win/win/win result. Wednesday, 27 May 2009, 12:47 pm
  • George C. Fraser: What are you not doing because you’re scared? Amazing people transcend their normal tasks and become leaders. Wednesday, 27 May 2009, 12:51 pm
  • George C. Fraser: You need three networks: personal (home); operational (community) and strategic. Wednesday, 27 May 2009, 12:55 pm
  • George C. Fraser: Your most important tool for sucess is not your computer it’s your ability to network. It’s all about relationships. Wednesday, 27 May 2009, 12:57 pm
  • George C. Fraser: education is just “table stakes” it gets you into the game. Next: What can you do? Then: Ability to build relationships. Wednesday, 27 May 2009, 1:00 pm
  • Read more of this post

LiveTweeting: Jim Collins: “How the Mighty Fall”

Jim.Collins.5.23Last night, BusinessWeek hosted an interview with management guru Jim Collins by BusinessWeek Executive Editor John A. Byrne on the eve of the release of Collins’ newest book, “How the Mighty Fall” which reviews companies that howthemightyfallhave fallen, and those who never gave up.

His approach seems to meld Elisabeth Kübler-Ross’ ‘Five Stages of Death’ with  medical staging terminology denoting the recoverability from serious diseases like cancer, to come up with five stages of a company’s decline. Below are the tweets I published from the site during the interview:

  • Live tweeting from the BusinessWeek Jim Collins event in NYC. Jim’s new book ‘How the Mighty Fall’Jim Collins: You can fall a very long way… a very long way… and recover.
  • 5 stages of decling companies:
  1. Hubris borne of success
  2. Undisciplined pursuit of more
  3. Denial of risk and peril
  4. Grasping for salvation
  5. Capitulation to irrelevance or death
  • Note: you can recover from all but #5
  • Jim Collins: Danger: Inflicting arrogant neglect on your core business in pursuit of the next thing. Ex: Circuit City letting Best Buy eclipse them
  • Jim Collins: Focusing on growth as the goal leads to a fall. Reason: lack of right people on board to handle it
  • Jim Collins: a wrong leader vested with power can bring a company down.
  • Jim Collins: One indicator of pending failure: frequent reorganizations (false sense you’re doing something)
  • Jim Collins: hoping for the one savior or acquisition to save the company is a sign of grasping for salvation
  • Jim Collins: Carly Fiorina at HP. HP got what it wanted a charismatic dynamic leader. But then tried to recover with the one big move Compaq
  • Jim Collins: you can never recover from Stage 5 capitulation to irrelevance or death
  • Jim Collins: determine “water line risk”. Risks below the water line sink the ship if they blow up
  • Jim Collins: End quote:

“Whether you prevail or fail, endure or die, depends more on what you do to yourself than what the world does to you”

Live Tweeting Jeff Zucker

NBC Universal CEO Jeff Zucker

NBC Universal CEO Jeff Zucker

I attended this morning’s keynote interview with NBC Universal CEO Jeff Zucker at the McGraw-Hill Media Summit NYC. Zucker was interviewed by BusinessWeek magazine’s Executive Editor Ellen Pollock. I “live-tweeted” the interview and below is a compilation of those messages in reverse chronological order.

Two points before the tweets:
1) Full disclosure: I work for BusinessWeek on the digital side and therefore McGraw-Hill;
2) You can find many more tweets regarding the M-H Media Summit NYC by searching Twitter on this hash tag: #MS09

    10:00am: Zucker: future with GE; NBCU has benefited greatly as part of GE esp. acquisitions. I hope we’re there for a long time-think we will.
    9: 58am: Zucker: we believe in ubiquitous distribution. We want our content available everywhere. But don’t steal and econ model not yet there.
    9:55am: Zucker: Hulu well ahead of plan financially and will become a significant contributor to NBCU.
    9:50am: Zucker: This is show business. It was easier to be in the show when the business was better
    9:49am: Zucker: Leno move is part of that change in thinking. It keeps Leno and Conan. We don’t expect Jay to matched scripted show rating.
    9:48 am: Zucker: We need to be honest about the change happening in broadcasting. NBC had it rough but that allowed us to change our thinking.
    9:47am: Zucker: NBC news is more dominant than it has ever been. The viewer votes every day.
    9:45am: Zucker: On MSNBC viewership remains incredibly strong with key target demos outperforming CNN. Looking for one more key program.
    9:42am: Zucker: In a difficult economy the key is to out-perform the market. NBCU sells advertising across networks by target audience.
    9:40am: Zucker: We are first and foremost a cable network company (NBC Universal). USA is one of top 5 networks.
    9:35am: Zucker: Cramer was correct on two areas: Fed had to drop rates or more co’s would die; convert to cash if you’ll need it w/in 5 years
    9:32am: Jeff Zucker: Jon Stewart incredibly unfair to CNBC and to business media in general. Everyone wants a scapegoat but blaming CNBC is absurd.
    9:25am: Fox: no one has a crystal ball but insightful business information is vital.
    9:23am: Keith Fox BW pres opening the meeting
    9:19am: Waiting for the. Jeff Zucker keynote interview to start.
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