web2.0 | Bottom of the Food Chain

Intriguing! World’s largest PR firm Weber Shandwick releases social media PR crisis simulator: FireBell. Now, PR pros can tackle real-world social media fires in a sim that mirrors Facebook, Twitter and others.

And why not? Simulators have long been a effective training tool for pilots and the military, why not to put our public relations fires on social media?

Image courtesy U.S. Army

‘FireBell’ Press Release: http://ow.ly/3cHya

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Filed under PR, social media, web2.0 Tagged with PR, social media

Twitter to debut Twitter Analytics. The Big Question: ReTweets

November 18, 2010 1 Comment

Twitter to debut Twitter Analytics. The big question: Retweets — will it track only the new way or the old RT way too?

Quite often, we social media pros are asked to identify key influencers, or to quantify how influential our company is on Twitter. Naturally, the focus falls upon retweets: how many people felt moved to relay your tweet on to their followers. And, by extension, how many first level connections follow those retweeters, making their actions much more valuable.

Only when Twitter analytics (either official or third-party) can accurately track both newer recycle-click and older “RT” type retweets, and assign a value to the unique followers of those retweeters, will Twitter analytics finally provide significant insight.

http://ow.ly/3bSCq

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Wills’ and Kate’s engagement — Twitter first (again)

November 17, 2010 Leave a comment

First announced on #Twittter: Wills’ engagement to Kate.

Tweet all about it!

After a late start, it is interesting to see the British royal family embrace social media. Read more about it on this Washington Post Celebritolgy blog entry: http://ow.ly/3bdqk