Ten Free Marketing White Papers

March 28, 2012 Leave a comment

There’s a lot of information out there regarding social media marketing. So much so that half the battle of keeping up to date is just finding where they are hiding on the Web. And so, when I come across a compilation that looks promising I’m compelled to do that most basic social media action: share.

The below message was sent out by Mike Crosson a fellow member of the Social Media Marketing group on LinkedIn. He encouraged all to share, and so here it is (Thanks Mike!):

  • Group: Social Media Marketing
  • Subject: 10 complimentary White Papers… whaHOOO!

Hello, everyone –
Here are 10 free White Papers that are really helpful. Feel free to pass this email along to your colleagues and friends that you think might be interested as well.

1.) Pinterest – Learn how to increase traffic, leads and sales by reaching more than 11 million people
http://bit.ly/GGdZQe
The fastest-growing social media site ever has become a huge traffic referral (arguably, more powerful than Google+) for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It’s working.

2.) Learning LinkedIn From the Experts: How to Build a Powerful Business Presence on LinkedIn
http://bit.ly/GElwgy
In Learning LinkedIn from the Experts, five LinkedIn specialists provide key insight into how you can use LinkedIn to successfully grow your network and business.

3.) How to Create Epic Facebook Ads
http://bit.ly/GExOvB
Placing ads on Facebook provides one of the most targeted advertising opportunities today. The social network knows the demographics and interests of more than 800 million people who are active online. Written by Andrea Vahl, co-author of Facebook Marketing All-in-One For Dummies, this ebook will walk you step-by-step through the nuances of Facebook ads.

4.) How to Use Google+ For Business
http://bit.ly/GFqmPU
Google+ is the new social network on the block. With more than 90 million users and a growing influence on search, Google+ has definitely emerged as a key player in online marketing.

5.) The Ultimate How-to Marketing Guide 
http://bit.ly/GFAELr
How do you get a comprehensive view of the important ones and prioritize accordingly? To ensure your proficiency in Internet marketing, we’ve designed this multimedia ebook which, as David Meerman Scott says, “identifies nuggets of inspiration to drive success at your business.”

The next five after the jump:  Read more of this post

Filed under LinkedIn, social media, social media marketing, web2.0 Tagged with , , , ,

Happy 6th Birthday Twitter, But Who’s On First?

March 21, 2012 2 Comments

It’s Twitter‘s 6th birthday today (seems like we’ve been talking about it forever) and as it passes its 500 millionth user it’s a good time to think about who was on Twitter first. Now, the recognized first public tweet is from Twitter co-founder Jack Dorsey, who at 4:50 PM tweeted “just setting up my twttr“. Short and sweet, right, with the trendy Web style of the day: no vowels. Very cool, Jack, very cool.

But, some have confused it with a tweet from co-founder Biz Stone or one by the third member of the Twitter triumvirate  Evan Williams  and no wonder — they tweeted the exact same thing.

The first tweets of @BIZ and @EV

OK, so the three founders got together and in a show of solidarity coordinated their “first” tweets. But it doesn’t stop there. That same day six years ago it seems like everyone working on the Twitter product sent their first tweets, and at least 45 of them tweeted identically as the founders.

So, while Jack gets credit for being first, he loses points in my mind for originality (as if that matters to him) but he does get points for one first: he started the first “trending topic” in Twitter history.

They say you never forget your  “first“, so here’s mine:

ron casalotti's first tweet

I know, hardly Shakespearean. So tell us, what was your first tweet?

Filed under social media, Twitter, web2.0 Tagged with , , , ,

Another Great Infographic on Social Media Use

March 9, 2012 Leave a comment

Sixty seconds in social media smallYou hear it all the time. “Social media has arrived”, Social media is not going away”. “Social media must be a part of everyone’s (individual and businesses) online live” but what does that mean. Last August I commented on social media use at that time. So just how much has it grown?

The good folks at socialjumpstart.com compiled stats on what happens in social media — every minute.  The numbers are astounding, and of course are constantly in flux.  So take a look at their infographic (and note the updates at the bottom):

Every 60 seconds in social media

Updates:
Foursquare has 2x as many check-ins now ~10K per minute
A Stumbleupon representative told VentureBeat the company now does 25,000 stumbles per minute

Filed under facebook, LinkedIn, social media, Twitter, web2.0, YouTube Tagged with

On International Women’s Day — Just STOP! #IWD2012

March 8, 2012 Leave a comment

March 8, 2012: International Women’s Day — first observed in 1909 as a day to celebrate women, their accomplishments and contributions to society — is a day when I ask everyone to just STOP!

STOP devaluing women in the workplace.  Equal pay for equal work certainly sounds like both a logical and inherently American principle especially in 2012. But, as I’ve written previously, it remains an unobtained goal

STOP eroding women’s rights. Women are not second-class citizens and should not be treated as such. Attacks on rights granted by the Supreme Court should not be eroded by individual states that increase barriers to participation, such as, requiring a medical procedure prior to exercising your court sanctioned rights (yes, I am talking to you, Virginia and even worse, Texas), as that is as un-American as the old poll taxes and intelligence tests required by some states before African-Americans could vote until outlawed by the Voting Rights Act of 1965.

STOP attacking women in the workplace, in particular one of our most important resources – teachers. Yes, the education system needs a major overhaul but that involves issues related to policy, accountability and funding. Teachers are being attacked en masse (yes, I am speaking to you Pennsylvania with your “special rules” for the Philadelphia school district and to you New York) because they are an easy target for people frustrated with government, taxes, crime, etc. Oh yeah, and they’re 76% female.

STOP demeaning women in the media.  Please view this trailer for the documentary “Miss Representation” by filmmaker Siebel Newsom to understand how media affects women’s self-esteem, skewed body image and aspirations.

Now,that you’ve stopped– GO! Get mad and do something about it.

Filed under history, holidays, media Tagged with , , ,

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