LinkedIn’s Top Ten Most Engaged U.S. Marketers 2014

I am very proud to be named one of LinkedIn’s Top Ten Most Engaged U.S. Marketers for 2014. It’s an affirmation that using social media in a way that avoids being overly commercial, overly solicitous, overly outraged, overly sedate, well, overly anything, gets your point across, adds value to the online conversation, and treats your connections with respect.

Thank you for allowing me to be a part of your online world.

LinkedIn 201 Basics: How To Share Thought Leadership [Infographic]

Four easy steps to building your online subject matter reputation by sharing informative articles on LinkedIn

Four easy steps to building your online subject matter reputation by sharing informative articles on LinkedIn

Ten Free Marketing White Papers

There’s a lot of information out there regarding social media marketing. So much so that half the battle of keeping up to date is just finding where they are hiding on the Web. And so, when I come across a compilation that looks promising I’m compelled to do that most basic social media action: share.

The below message was sent out by Mike Crosson a fellow member of the Social Media Marketing group on LinkedIn. He encouraged all to share, and so here it is (Thanks Mike!):

  • Group: Social Media Marketing
  • Subject: 10 complimentary White Papers… whaHOOO!

Hello, everyone –
Here are 10 free White Papers that are really helpful. Feel free to pass this email along to your colleagues and friends that you think might be interested as well.

1.) Pinterest – Learn how to increase traffic, leads and sales by reaching more than 11 million people
http://bit.ly/GGdZQe
The fastest-growing social media site ever has become a huge traffic referral (arguably, more powerful than Google+) for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It’s working.

2.) Learning LinkedIn From the Experts: How to Build a Powerful Business Presence on LinkedIn
http://bit.ly/GElwgy
In Learning LinkedIn from the Experts, five LinkedIn specialists provide key insight into how you can use LinkedIn to successfully grow your network and business.

3.) How to Create Epic Facebook Ads
http://bit.ly/GExOvB
Placing ads on Facebook provides one of the most targeted advertising opportunities today. The social network knows the demographics and interests of more than 800 million people who are active online. Written by Andrea Vahl, co-author of Facebook Marketing All-in-One For Dummies, this ebook will walk you step-by-step through the nuances of Facebook ads.

4.) How to Use Google+ For Business
http://bit.ly/GFqmPU
Google+ is the new social network on the block. With more than 90 million users and a growing influence on search, Google+ has definitely emerged as a key player in online marketing.

5.) The Ultimate How-to Marketing Guide 
http://bit.ly/GFAELr
How do you get a comprehensive view of the important ones and prioritize accordingly? To ensure your proficiency in Internet marketing, we’ve designed this multimedia ebook which, as David Meerman Scott says, “identifies nuggets of inspiration to drive success at your business.”

The next five after the jump:  Read more of this post

Another Great Infographic on Social Media Use

Sixty seconds in social media smallYou hear it all the time. “Social media has arrived”, Social media is not going away”. “Social media must be a part of everyone’s (individual and businesses) online live” but what does that mean. Last August I commented on social media use at that time. So just how much has it grown?

The good folks at socialjumpstart.com compiled stats on what happens in social media — every minute.  The numbers are astounding, and of course are constantly in flux.  So take a look at their infographic (and note the updates at the bottom):

Every 60 seconds in social media

Updates:
Foursquare has 2x as many check-ins now ~10K per minute
A Stumbleupon representative told VentureBeat the company now does 25,000 stumbles per minute

Social Media: An Essential Recruitment Tool

You’ve heard how companies are increasingly utilizing social media to recruit new associates, but what exactly does that mean? Jobvite‘s 2011 survey provides a look at which social networks recruiters and hiring managers use to find and assess prospective employees.

How Many Businesses Use Social Media?
Social Recruiting Plans

The answer is just about every company does, with almost 90% responding that they either already do or plan to use social media as a recruitment tool.

This makes sense, as more job seekers search for positions via digital means. Early in my career I poured over pages of job listings in the Sunday New York Times classifieds section weekly. Today’s digital route is much more efficient in finding opportunities and marketing themselves online.

Which Social Networks Are Most Important?
Social Networks for Recruiting No surprise here, LinkedIn, long known as the social network of professionals and recruiters, gets the most play with 86.6% of respondents utilizing that network. Launched in May 2003 as a business-related social network, LinkedIn’s 120 million members are a prime audience for talent recruiting and vetting.

What’s impressive are the numbers posted by Twitter and Facebook. Dismissed by many businesses, they provide a large, often different recruitment pool, with insight into prospects’ character via status updates, photos and affiliations.

When Do Companies Look at Your Social Footprint?
Use of Candidate ProfilesAnd as you can see, you’ve got an almost three out of four chance that the company you’ve applied to will search out your online presence – even if you do not provide them with their links.

Advice: Do your own social media audit. Perform a Google search on your own name and see what is returned. Check out all of your mentions to see which you should take down, modify or request a correction.

Remember: What happens online, stays online — for all to see or discover. 

Great Infographic on Social Media Use

See full infographic after the jumpEveryone likes a good infographic — a chart or visual that conveys important information in a visually compelling way — but not everyone who creates them does it right. I love this one called “The Growth of Social Media” by the good people of Search Engine Journal. A ton of info, such as:

  • If Facebook were a country it’d be the third largest in the world
  • 1 in 4 Americans watches a YoutTube video every day
  • 49% of Twitter users rarely or never check Twitter
  • 80% of companies use social media for recruitment and 95% of those use LinkedIn

And there lots more. See the full infographic after the jump.

Read more of this post

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