The (Self-Proclaimed) Most Amazing Press Release Ever
January 14, 2011 Leave a comment
The (self-proclaimed) most amazing press release ever written comes from Mitch Delaplane of PitchPoint PR. And while it’s an amusing piece, it calls to mind how much the venerable press release has changed from the days when it was distributed to a closed ecosystem of journalists to entice them to learn more, and in turn write about, the product, service or individual.
Today, the press release is pure and simple content — meant as much (if not more) for the end user to consume as part of his/her daily web-based news gathering process as it is for writers to repurpose.
The rise of the social media press release acknowledges the role search engines play in being the new conveyor of information to the end user. Releases that have the proper number of characters in its headline; include certain keywords in the proper places; use direct quotes and hyperlinks wisely; and incorporate images and video carefully, all get higher placement from search engines and therefore more notice from users.
If your press releases are not optimized for social media, hire a professional with that specific skill-set as part of your permanent communications team. That’s not a “nice to have” it’s a “must have.”
See the release: http://ow.ly/3DQ8z