15 Reasons Why Twitter is Important

November 22, 2010 Leave a comment

The Guardian’s Editor in Chief Alan Rusbridger gives 15 (excellent) reasons why #Twitter is important for media organizations http://ow.ly/3dCmy

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Twitter to debut Twitter Analytics. The Big Question: ReTweets

November 18, 2010 1 Comment

Twitter to debut Twitter Analytics. The big question: Retweets — will it track only the new way or the old RT way too?

Quite often, we social media pros are asked to identify key influencers, or to quantify how influential our company is on Twitter. Naturally, the focus falls upon retweets: how many people felt moved to relay your tweet on to their followers. And, by extension, how many first level connections follow those retweeters, making their actions much more valuable.

Only when Twitter analytics (either official or third-party) can accurately track both newer recycle-click and older “RT” type retweets, and assign a value to the unique followers of those retweeters, will Twitter analytics finally provide significant insight.

http://ow.ly/3bSCq

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LiveTweeting: George C. Fraser: “Click: Ten Truths for Building Extraordinary Relationships”

May 28, 2009 2 Comments

George C. FraserYesterday, the BEAM employee resource group of McGraw-Hill presented George C. Fraser, author, networking guru and founder of FraserNet.com on the occasion of the release of his new book, “Click: Ten Truths for Building Extraordinary Relationships”. Click Below are my tweets broadcast from the event:

  • LiveTweeting George C. Fraser author of ‘Click’: “Very good will get you fired. Today, you’ve go to be AMAZING.” Wednesday, 27 May 2009, 12:40 pm
  • George C. Fraser: It’s not just connecting – it’s all about following up Wednesday, 27 May 2009, 12:42 pm
  • George C. Fraser: Ultimate goal of all networking is to ‘click’. To make 1 + 1 equal 11 not 2. Wednesday, 27 May 2009, 12:44 pm
  • George C. Fraser: chemistry, fit and time all needed to create a win/win/win result. Wednesday, 27 May 2009, 12:47 pm
  • George C. Fraser: What are you not doing because you’re scared? Amazing people transcend their normal tasks and become leaders. Wednesday, 27 May 2009, 12:51 pm
  • George C. Fraser: You need three networks: personal (home); operational (community) and strategic. Wednesday, 27 May 2009, 12:55 pm
  • George C. Fraser: Your most important tool for sucess is not your computer it’s your ability to network. It’s all about relationships. Wednesday, 27 May 2009, 12:57 pm
  • George C. Fraser: education is just “table stakes” it gets you into the game. Next: What can you do? Then: Ability to build relationships. Wednesday, 27 May 2009, 1:00 pm

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