Blog Action Day 2010 – Drink Up!

From charitywater.org

Life happens, and occasionally when it does your attention gets divided and some things, like blogging, fall by the wayside in favor of other things like micro-blogging (Twitter to you and me) and before you know it the earth has circled the sun once again (and then some).

So, what can spur one to resume the art of the blog? A good reason, for a good cause. Today, October 15, 2010, is global Blog Action Day where bloggers from all over the world blog about a singular topic and this year it’s water (or lack thereof). (Ed. note: 2010 participation: 5,716 bloggers located in 143 countries)

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Everyone Thinks They Know Social Media, But…

Great post. One of the problems I’ve observed while discussing this topic with industry types is that companies often have several people, some in high leadership positions, who all believe that they “know” social media simply because they have a Web page, or a Facebook account or have participated in an online discussion here or there . That’s like saying you know how to design a new car simply because you’ve driven one.

Companies looking to connect with their customers where they increasingly live — online — not only need a social media department, they need to hire social media professionals to run them.

Originally posted as a comment by roncasalotti on Jacob Morgan on Social Media, Technology, Marketing, and Life using Disqus.

Business Exchange: Trilogy of Entries Ends

At the risk of losing you by posting a 3rd entry in a row about the new project I am working on, I’d like to point out the good side: trilogies have a habit of working, quadrilogies (is that a word?) don’t, and so this is the last one you’ll have to endure (at least for a while).

Check me out at Business Exchange

(the items in the widget below are clickable)

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We’re open! Today is the day the curtain gets lifted, the veils get parted, the fog dissipates (etc., etc.) on the Business Exchange (if I had a soundfile of Also Sprach Zarathustra, I’d insert it here).

So, come on in — it’s easy! Just self-register here (insert your info, including your e-mail address and the password you wish to use when signing-in), and a completion link will be sent to you within the hour. Click the link, create your profile (a neat feature allows you to load your profile from your existing LinkedIn one) and then go to this page to sign-in: Business Exchange.

Pay No Attention to The App Behind the Curtain

Slowly, the veil is being lifted on the ‘Business Exchange’, the new project I am working on at BusinessWeek. We’re now almost in open beta and at this point have taken the product out from behind the firewall and have invited some industry types in to take a peek.

Welcome to the Business Exchange

Welcome to the Business Exchange

And so far, the reaction has been pretty positive. We’ve been written up in the New York Times (“Topic Pages to Be Hub of New BusinessWeek Site” free reg required), as well as this article in Wired.Com (“BusinessWeek Goes Geek, Nixes Silicon Valley for Inside Job“) a personal favorite of mine.

Keeping in mind that this is still in early beta, I’d love to hear your comments.

So, Ron, What Are You Working On Now?

Here’s what I’m working on right now:

My new project

My new project

After 10+ years at AOL, people have been asking me that question, and it’s not always an easy question to answer. I’m Director of User Participation at BusinessWeek.com — which means I’m the lead curator of Community among our users. We’ve been hard at work on a new Web 2.0 product that’ll roll out after Labor Day (want a sneak peek? E-mail me or ask in a comment) and I’ve been unable to speak about it publicly.

The word cloud above, created with Wordle (thank you, Nancie), gives a clue to what we’re developing. Stay tuned for more…