STATS INTERESTING: Social Media By the Numbers

Social media is NOT about stats. Too often, companies put too much emphasis on the numbers (how many followers; how many “likes”, etc.) at the expense of ignoring the true value that social media provides.

And even though I believe in the old adage, “There are lies; there are damnable lies; and there are statistics”, I recognize that having a few quick stats on hand can help you gain support for social media — so here are a few:

  • 5 percent of online shoppers note that social media influenced them to visit a retailer’s website (Foresee)
  • 82 percent of 18-29 year olds utilize a form of social networking (Pew)
  • 40% of corporate Twitter accounts engage in some kind of customer service (Burson-Marsteller)
  • In 2011 marketers will increase their social media usage by 75 percent (Brian Solis)
  • 48 percent of consumers combine social media and search engines in their buying process (GroupM)
  • Of all social networks, YouTube has the highest Net Promoter Score with 50 percent of users saying they would recommend it to a friend (MarketingProfs)
  • ~140 Million Tweets are sent each day (Twitter) (update: July 2011 ~200 million/day)
  • 24 percent of adults have posted a review of a product they have purchased (HubSpot)
  • 41 percent of the companies report that there is no staff dedicated to social media (Useful Social Media) (see graphic)
  • 35 percent of small businesses utilize social media in their marketing mix (eMarketer)
  • Facebook expects to bring n $4.05 billion in ad revenues this year (eMarketer)
  • One out of every six minutes spent online is on a social network (comScore)
  • 73 percent of the US internet population visits Facebook each month (comScore)
  • 62 percent of Facebook users between 35-54 years of age have liked a brand (eMarketer)
  • 47 percent of journalists will use Twitter as a source for a story (Digital Journalism Study)
  • The average media site integrated with Facebook has seen a 300 percent increase in referral traffic (Search Engine Land)
  • 61 percent of Facebook users who have liked a brand note that they are more likely to purchase from that brand (AllFacebook)
  • 96 percent of Americans use Facebook (Business Insider)
  • 46 million Americans check their social media profiles daily (Edison Research)
Sometimes, having a handy stat or two can help you build support for your social media initiatives. Then, once they’re on board you can really open their eyes to the value of social media.
For more interesting social media stats, see the source article for this entry: Social Media Stats for the C-Suite by  Jeff Esposito

First Ever White House Tweetup? More Like an Old AOL Auditorium Event

Jack Dorsey and President Obama courtesy BET.comCommander in Tweet? Not quite. Don’t take me wrong, I’m in favor of anything that promotes social media and incorporates it into the mainstream. But, in an attempt to capitalize on the “now”, the White House stumbled in both the promotion and execution of the “first ever White House Tweetup”, and inadvertently paid homage to yet another online feature made prominent by old AOL.

By definition and popular acceptance, a Tweetup is a F2F (face to face) meeting of people who interact primarily online. Hosted by Twitter co-founder Jack Dorsey, this was admittedly not a Tweetup, but more of a Twitter Press Conference. Dorsey stated:

“Neither the President or I know the questions that will be asked today.  That decision is driven entirely by the Twitter users.”

Well, I guess that depends on your definition of “driven.” True, any Twitter user could submit questions via the service by appending the hashtag #AskObama to their tweet. And sure, neither Dorsey nor Obama knew precisely to what the questions would pertain. However, the submissions were previewed, reviewed. culled, vetted and ultimately selected by at least two levels of editors: First, a “team of seasoned Twitter users” helped pick the questions that would be considered. Next, Twitter assembled “eight curators” to further subjectively winnow the field to those they considered appropriate.

And so the questions, while submitted by Twitter users, were carefully selected to reflect a limited number of acceptable topics. More than once, Dorsey mentioned that the questions were coming in “real time”. Hmm, did they not get enough participation beforehand to fill the approximately 20 or so questions and comments fielded in the 1 hour eight minute event? And what luck that three of the questions were submitted by a White House journalist, Speaker of the House Boehner and the President himself, making at least 15% of the questions not submitted by John Q. Tweeter.

So why is this like old AOL? Read more of this post

The Names of American Cities (According to Twitter)

How do Twitter users refer to major U,S, cities?

Of course, there can be only one ‘Gotham’ city, but I imagine those claiming ‘Titletown’ may get an argument from residents of Green Bay

Click Image to View Full Size

Accuracy; Integrity; Transparency — A Social Media Lesson For Anthony Weiner (and Everyone)

“… but at the length truth will out.”
– from ‘The Merchant of Venice’ by William Shakespeare

Those words, the bane of politicians, ad men, PR flacks, marketing gurus, titans of business and wayward spouses throughout the ages, are as true today as they were when written 415 years ago.  But instead of waiting for a pamphlet to be printed on a 16th Century mechanical press (the origin of the word “Press” regarding news) and hand delivered, read aloud or nailed on a church door, what happens today can spread  across the globe via social media before the next sunrise.

Those following me for a while know that I am a social media professional who strongly suggests to companies, organizations and yes, politicians, that to take advantage of the vast benefits social media has to offer while avoiding its pitfalls you need two things: 1) to conduct your social media (both brand related and personal use) with accuracy; integrity and transparency and, 2) to consult with or have on board a social media professional to lead the way.

Rep Anthony Weiner courtesy ReutersWhich brings us to U.S. Rep. Anthony Weiner (D-NY), who shorts(sic)-circuited his political plans by engaging in questionable social media and phone-based relationships. For a politician — (one of the few professions where you are expected to always be on the job), this can be a career-breaker causing us to collectively sigh, “What were you thinking?” Regardless, let’s take a look at what he admittedly did and the social media pillars he ignored:

Read more of this post

Is Twitter Text or Speech? The Answer Is: Yes

Emergency "Twitter was down so I wrote my...

Image via Wikipedia

There are so many great points about Twitter and language in this article, Is Twitter writing, or is it speech? Why we need a new paradigm for our social media platforms  by Nieman Journalism Lab’s Megan Garber I highly recommend you read it in its entirety. But first, here are a few points I found particularly interesting.

What, specifically, is Twitter? Is it writing or is it speech? Or, is it a new communications form entirely. This is not a trivial matter especially as it pertains to the law. Publish damaging text with malice aforethought (as they say) may be libelous — speak disparagingly and it may be considered slander. Different offenses; different remedies and penalties. So what is Twitter? The published word or simply speech made visual? Or, in this world of hybrid pets, plants and cars is it an entirely new species, evolved from technology? (Yes, it is) Read more of this post

Quick Tweet: The State of Community Management in 2011

Great report by Edelman Digital and The Community Roundtable on the state of community management in 2011

http://ow.ly/4skjI

1% of Twitter Users Are Power Users – This Is News?

Image representing Twitter as depicted in Crun...

Image via CrunchBase

So, 200K of Twitter’s 200MM users responsible for 50% of all tweets.

What part of the 90:9:1 rule comes as a surprise to them?

http://ow.ly/4sjOa

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