… the increasingly jaded musings of a curmudgeon-in-training
December 1, 2010 Leave a comment
Grey’s Anatomy creator Shonda Rhimes is reportedly developing a new TV show for ABC about PR crisis management based on the career of a real-life spin doctor.
There’s plenty of material to draw from.
For more info, see NY Mag’s Vulture
Updated December 21, 2010:
ABC Greenlights PR Drama: TV Show Based on DC PR Guru Judy Smith
November 30, 2010 Leave a comment
Updated Dec. 7, 2010 (See end of entry)
Want to raise $1 million? Just ask.
Alicia Keys has convinced other celebrities, including Lady Gaga; Justin Timberlake; Kim Kardashian and Ryan Seacrest, to quit Twitter and Facebook in order to raise $1 million for a worthy charity, Keep a Child Alive — vowing not to return until they reach that goal.
To me, quitting two of the most effective platforms for raising funds, in order to raise funds, is wrong-headed. This chart shows why:
Twitter and Facebook followers @ 11/30/2010
The numbers say it all… Read more of this post
November 29, 2010 Leave a comment
Think your employees would recommend your company or its products? Think again. A recent study by Advertising Age reveals that only 27% of employees would recommend its products or services. Worse, almost twice that amount, 49%, are actually company detractors.
As for blocking employee access to social media, the survey found that active social media participants are likely to support the company 48% of the time with far less (only 22%) likely detractors.
With a 78% likelihood that your social media savvy employees would not speak poorly of the company, it pays (literally) to let, no, to help your employees be your best ambassadors in the social media space.
November 19, 2010 Leave a comment
Intriguing! World’s largest PR firm Weber Shandwick releases social media PR crisis simulator: FireBell. Now, PR pros can tackle real-world social media fires in a sim that mirrors Facebook, Twitter and others.
And why not? Simulators have long been a effective training tool for pilots and the military, why not to put our public relations fires on social media?
Image courtesy U.S. Army
‘FireBell’ Press Release: http://ow.ly/3cHya
November 12, 2010 Leave a comment
Why Press Release headlines should be no more than 70 characters. They’re content meant for the end-user #PR http://ow.ly/38Q1L
Bottom of the Food Chain 