Calling the News Corp. Situation a “PR Problem” Is Wrong

Rupert Murdoch - World Economic Forum Annual M...

Image by World Economic Forum via Flickr

I keep seeing the situation with Rupert Murdoch’s (photo right) News Corp. and the circumstances that led to its closing ‘The News of the World‘ (“NotW”) after 168 years referred to as a “PR problem.” That is just wrong.

Certainly, the unethical hacking activity into private citizen’s email and voicemail by NotW journalists is worthy of both scorn and retribution, legal and otherwise, but calling it a PR  problem implies that good PR practices could have mitigated or even prevented the consequences News Corp. continues to face. And that’s not true.

As with any crisis response, News Corp. needs to follow the Five A’s of crisis management (amended to six by me):

  1. Assess
  2. Admit
  3. Address
  4. Atone
  5. Adapt
  6. Abridge

No amount of “good PR” could’ve saved NotW, and it remains to be seen what the ultimate ramifications are for News Corp. It’s not a PR problem— it’s a PR issue.

Let’s not confuse the two. 

About Ron Casalotti
I am part of that lucky generation that started out when watching TV meant choosing from three networks, three independents and PBS. Now, I work in new media for businesses and organizations - but these thoughts are my own.

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