Live Tweeting: Social Media Week IABC

Last night (Feb. 8 ), as part of New York Social Media Week* I attended a panel discussion sponsored by the New York chapter of the International Association of Business Communicators at my old stomping grounds, the McGraw-Hill building, titled:

When Publicly-Held Companies’ Free-Wheeling Social Media
Collides with Disclosure Policies

When employees in a publicly-held company disclose “material information” via Social Media, the risks and ramifications are enormous.  It could even result in the Securities and Exchange Commission investigating your firm or imposing a fine – all because they found out through the wrong channel.

The panelists were:

• Standard & Poor’s, Alice Cherry, Senior Director of Social Media
• Pfizer, Kate Bird, Director, Corporate Internet Communications
• AT&T, Paul Dalessio, Vice President at Fleishman Hillard (agency)
• Definition 6, Gil Wolchock, Group Account Director [Moderator]

The spin on this discussion was it involved companies that operate under strict regulatory guidelines in addition to normal corporate concerns over social media use. Here are my tweets broadcast from the event (in chronological order): Read more of this post