Google Plus One (or +1) to Come

Google Plus One, or +1, is the running name of Google’s anticipated social network, likely to debut April 2011 as per tech blog UBERGIZMO.

Google has a lot riding on this, evidenced by it being helmed by one of its founders Sergey Brin.

For more, see Ubergizmo

10 Plus 10: Twenty Social Media Rules and Tips

Firefly Millward Brown Study on Brand EngagementThis is the time of year when numbered lists abound. Top 5 this… 10 Best that… and it is rare that I agree with all of the points offered.

So when I saw this item from Online Strategic Solutions Richard Meyer (@richardmeyer), where he adds 10 additional tips to Firefly Millward Brown’s social media rules for brand engagement, and I agreed with all 20, I knew I needed to share.

See for yourself: ‘10 Rules of Social Media

Updated: From the O.R. to PR

Shonda Rhimes' Production Company LogoGrey’s Anatomy creator Shonda Rhimes is reportedly developing a new TV show for ABC about PR crisis management based on the career of a real-life spin doctor.

There’s plenty of material to draw from.

For more info, see NY Mag’s Vulture

Updated December 21, 2010:
ABC Greenlights PR Drama: TV Show Based on DC PR Guru Judy Smith

Updated: Positive Reinforcement of Negative Behavior

Last updated: Dec, 7, 2010 (see end of entry)

I strongly support both e-commerce and Google, and in fact I do most of my shopping online and just about all of my product research using Google. But this cautionary tale by the New York Time’s David Segal is a must read.

Titled, ‘A Bully Finds a Pulpit on the Web‘, it recounts how an unscrupulous e-retailer games both Google Search and the e-commerce system, including MasterCard and VISA, to where the more people complain about him online, the more successful he becomes.

Chilling.

Updated 12/1/2010 4:19 PM ET: Displaying its world-class customer service, Google has already implemented a promising solution — at least for the short-term:

Google Blog: Being bad to your customers is bad for business

Updated 12/7/2010 10:55 AM ET:

Online Retailer Charged With Fraud, Threats (CBS Moneywatch) by Kathy Kristof

Updated: Quitting Twitter for Charity Doesn’t Make Cent$

Updated Dec. 7, 2010 (See end of entry)

Want to raise $1 million? Just ask.

Alicia Keys has convinced other celebrities, including Lady Gaga; Justin Timberlake; Kim Kardashian and Ryan Seacrest, to quit Twitter and Facebook in order to raise $1 million for a worthy charity, Keep  a Child Alive — vowing not to return until they reach that goal.

To me, quitting two of the most effective platforms for raising funds, in order to raise funds, is wrong-headed. This chart shows why:

keys, gaga, timberlake, kardashian, seacrest twitter and facebook

Twitter and Facebook followers @ 11/30/2010

The numbers say it all… Read more of this post