… the increasingly jaded musings of a curmudgeon-in-training
December 3, 2010 Leave a comment
Google Plus One, or +1, is the running name of Google’s anticipated social network, likely to debut April 2011 as per tech blog UBERGIZMO.
Google has a lot riding on this, evidenced by it being helmed by one of its founders Sergey Brin.
For more, see Ubergizmo
December 2, 2010 Leave a comment
This is the time of year when numbered lists abound. Top 5 this… 10 Best that… and it is rare that I agree with all of the points offered.
So when I saw this item from Online Strategic Solutions Richard Meyer (@richardmeyer), where he adds 10 additional tips to Firefly Millward Brown’s social media rules for brand engagement, and I agreed with all 20, I knew I needed to share.
See for yourself: ‘10 Rules of Social Media‘
December 1, 2010 Leave a comment
Last updated: Dec, 7, 2010 (see end of entry)
I strongly support both e-commerce and Google, and in fact I do most of my shopping online and just about all of my product research using Google. But this cautionary tale by the New York Time’s David Segal is a must read.
Titled, ‘A Bully Finds a Pulpit on the Web‘, it recounts how an unscrupulous e-retailer games both Google Search and the e-commerce system, including MasterCard and VISA, to where the more people complain about him online, the more successful he becomes.
Chilling.
Updated 12/1/2010 4:19 PM ET: Displaying its world-class customer service, Google has already implemented a promising solution — at least for the short-term:
Updated 12/7/2010 10:55 AM ET:
Online Retailer Charged With Fraud, Threats (CBS Moneywatch) by Kathy Kristof
November 29, 2010 Leave a comment
Think your employees would recommend your company or its products? Think again. A recent study by Advertising Age reveals that only 27% of employees would recommend its products or services. Worse, almost twice that amount, 49%, are actually company detractors.
As for blocking employee access to social media, the survey found that active social media participants are likely to support the company 48% of the time with far less (only 22%) likely detractors.
With a 78% likelihood that your social media savvy employees would not speak poorly of the company, it pays (literally) to let, no, to help your employees be your best ambassadors in the social media space.
November 23, 2010 Leave a comment
CK
Twice the impact! B2B mobile marketing star “CK” Kerley’s (@CKsays) video – & audio – slideshow: ‘The New Normal‘ explains the vital role mobile social marketing will ply in the future.
“CK” has been at the forefront of B2B social media and leads the way on recognizing the importance that mobile will play in the future.
Bottom of the Food Chain 