social media | Bottom of the Food Chain

Updated: Positive Reinforcement of Negative Behavior

December 1, 2010 Leave a comment

Last updated: Dec, 7, 2010 (see end of entry)

I strongly support both e-commerce and Google, and in fact I do most of my shopping online and just about all of my product research using Google. But this cautionary tale by the New York Time’s David Segal is a must read.

Titled, ‘A Bully Finds a Pulpit on the Web‘, it recounts how an unscrupulous e-retailer games both Google Search and the e-commerce system, including MasterCard and VISA, to where the more people complain about him online, the more successful he becomes.

Chilling.

Updated 12/1/2010 4:19 PM ET: Displaying its world-class customer service, Google has already implemented a promising solution — at least for the short-term:

Google Blog: Being bad to your customers is bad for business

Updated 12/7/2010 10:55 AM ET:

Online Retailer Charged With Fraud, Threats (CBS Moneywatch) by Kathy Kristof

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Filed under business, social media, web2.0 Tagged with ecommerce, google, Mastercard, VISA

Updated: Quitting Twitter for Charity Doesn’t Make Cent$

November 30, 2010 Leave a comment

Updated Dec. 7, 2010 (See end of entry)

Want to raise $1 million? Just ask.

Alicia Keys has convinced other celebrities, including Lady Gaga; Justin Timberlake; Kim Kardashian and Ryan Seacrest, to quit Twitter and Facebook in order to raise $1 million for a worthy charity, Keep a Child Alive — vowing not to return until they reach that goal.

To me, quitting two of the most effective platforms for raising funds, in order to raise funds, is wrong-headed. This chart shows why:

keys, gaga, timberlake, kardashian, seacrest twitter and facebook

Twitter and Facebook followers @ 11/30/2010

The numbers say it all… Read more of this post

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Filed under did you see that?, holidays, Memes, philanthropy, PR, social media Tagged with alicia keys, charity, justin timberlake, kim kardashian, lady gaga, ryan seacrest

Would your employees recommend you?

November 29, 2010 Leave a comment

Think your employees would recommend your company or its products? Think again. A recent study by Advertising Age reveals that only 27% of employees would recommend its products or services. Worse, almost twice that amount, 49%, are actually company detractors.

As for blocking employee access to social media, the survey found that active social media participants are likely to support the company 48% of the time with far less (only 22%) likely detractors.

With a 78% likelihood that your social media savvy employees would not speak poorly of the company, it pays (literally) to let, no, to help your employees be your best ambassadors in the social media space.

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Filed under business, PR, social media, web2.0, work Tagged with Ad age, brand support, social media

Twice the impact! B2B Mobile Video and Audio Slideshow

November 23, 2010 Leave a comment

Twice the impact! B2B mobile marketing star “CK” Kerley’s (@CKsays) video – & audio – slideshow: ‘The New Normal‘ explains the vital role mobile social marketing will ply in the future.

“CK” has been at the forefront of B2B social media and leads the way on recognizing the importance that mobile will play in the future.