In Defense of Women, or “Another Day, Another 77 Cents”

Women don’t need me (or any other man) to defend them, as they are quite capable of doing so themselves. But they do deserve my support and that of all men in their long and ongoing effort to achieve equality when it comes to treatment in the workplace, today earning about 77 cents for every dollar a man earns for similar work.

Married to a top corporate executive with two daughters working in the education and government fields, I have witnessed first-hand the challenges each face in pursing their careers. Two events last week got me thinking once again about this issue. The first, was the celebration of Equal Pay Day (Apr. 12) which strives to increase awareness of the discrepancy between male and female wages. The second was attending the “Shine On: Celebrating Women Making a Difference” awards at Radio city Music Hall (Apr. 11).

Despite the emergence of women as keen, capable business leaders the latest info shows they still only make 77 cents for every dollar a man earns for a similar job. To quote the Department of Labor,

While women hold nearly half of today’s jobs, and their earnings account for a significant portion of the household income that sustains the financial well-being of their families, they are still experiencing a gap in pay compared to men’s wages for similar work.” (Dept. of Labor, Equal Pay Day Toolkit)

Yes, progress has been made over the years, and certainly,  there has been a fundamental change in the role of women in the workplace. While Stay at Home Moms (SAHM) remain a vital part of society wage equity has certainly lagged behind the realities of today’s workforce where men are not necessarily the family’s main wage-earner.

Portrait Monument image via WikipediaCongress as well has hampered equal pay progress by failing to pass HR:1519 The Paycheck Fairness Act in both 2009 and 2010 (although reintroduced last week with 168 congressional representative sponsors). Ironically, Congress itself is an equal-pay workplace, mandated to pay senators and representatives specific salaries regardless of gender. Of course, Congress also kept the Portrait Monument (left), dedicated to the pioneers of women’s suffrage Lucretia Mott, Elizabeth Cady Stanton, and Susan B. Anthony, in the basement of the Capitol for 76 years before restoring it in the Rotunda in 1997, and even then said it’d only be there for one year (though obviously extended).  Hmm…

On a brighter note, Good Housekeeping — a “main stream media” magazine publisher that has remained relevant for over 125 years — celebrated women making history with its Shine On awards. This year’s winners were:

  • Christy Turlington Burns – For her work as an advocate via her Every Mother Counts
  • The sOccket Girls – Four Harvard grad students for combining  soccer with enlightenment
  • Elizabeth Blackburn – Nobel prize-winning scientist whose work may unlock a cure for cancer
  • Michelle Rhee – Controversial forward-thinking educator for her Students First organization
  • Lisa Switkin – Urban planner of green space including the High Line park in NYC
  • Indra Nooyi – Chairperson and CEO of Pepsico, Inc. also active in Water.org

Amazing people all, I was impressed with their intelligence, eloquence and passion to improve society.

Oh, and they just happen to be women.

On Employee Appreciation Day, How Will Yours ‘March 4th’?

March 4th! The only day of the year that is also a command. In today’s socially networked environment, where companies are forced to realize that they don’t control their brands — their customers do — their best “Brand Ambassadors” are often overlooked, under appreciated and underutilized: their employees.

Employees appreciate the annual Bloomberg L.P. picnic

And that’s dangerous. When 50% of employees who say they have considered leaving their job (source: MarketTools, Inc.) mix with the explosion in social media a potentially brand killing lethal combination ensues.  For example, let’s say you frequent a social media site where new autos are discussed and saw a valued member of the community who worked for an automaker but had nothing good to say about the company, you’d think twice before considering buying one of their models.

Social media builds engagement with employees, too. Traditional internal communications efforts, typically administered by your HR team and utilized to inform employees of company news and events via e-mail, newsletter or a Web 1.0 designed internal site are no longer enough. These cascading, ‘sermons on high’ one-way communications are often discounted or (worse) ignored by employees — especially in large companies with multiple offices spread over widely divergent geographic areas.

“Just as ‘All politics is local‘; ‘All communications is social'”

As mentioned in a prior post, let Communications/Public Affairs handle PR; let Marketing handle marketing; and now, let HR handle human resources – but rely upon a social media professional (yes, that skill set, again) to optimize all three.

The application of current social media two-way conversation strategies will engage a company’s employees the same way social media is used to connect the company with its customers. The more the employees feel connected to the company, its brands and products the more supportive they will be. Acknowledge that their opinion matters and is heard.

As for quick things you can do today, Read more of this post

Updated: Quitting Twitter for Charity Doesn’t Make Cent$

Updated Dec. 7, 2010 (See end of entry)

Want to raise $1 million? Just ask.

Alicia Keys has convinced other celebrities, including Lady Gaga; Justin Timberlake; Kim Kardashian and Ryan Seacrest, to quit Twitter and Facebook in order to raise $1 million for a worthy charity, Keep  a Child Alive — vowing not to return until they reach that goal.

To me, quitting two of the most effective platforms for raising funds, in order to raise funds, is wrong-headed. This chart shows why:

keys, gaga, timberlake, kardashian, seacrest twitter and facebook

Twitter and Facebook followers @ 11/30/2010

The numbers say it all… Read more of this post

Cyber Monday happens 52 times a year

Cyber Monday – you’ll find bargains, but for the savvy Internet shopper, cyber monday happens 52 times a year.In fact, jut like Black Friday it isn’t even the busiest online shopping day of the year (typically that is the Monday before Christmas).

But, sales are cyclical, and while there’s no disputing the fact that certain products are priced more competitively at particular times of the year, there’s also no doubt that the internet has provided a competitive marketplace all year ’round, where some of the cyber-monday specials (discounts and free shipping) are found on any Monday (or Tuesday, Wednesday, etc.)

Should we still call it Black Friday?

Should we still call it Black Friday if consumers demand and only respond to deep discounts? Revenue isn’t the only thing, profit matters. In an effort to build sales, retailers have conditioned shoppers to buy earlier, but only at the discount level traditionally reserved for leftover goods at season’s end.

Brief example: A retailer brings goods in and factoring out the cost, freight, shrinkage and other discounts, has a 40% initial gross profit  margin. Now, say those goods are on sale on Black Friday at 50% off retail. Add in extra selling expenses (payroll) to handle the extended hours that day, is any profit made? And the big Black Friday sellers, electronics and toys, typically have only an initial gross margin of 10% or less making them even less profitable when discounted.

And so Black Friday, meant to depict the date at which retailers started to operate at a profit, or “in the black”, and incorrectly thought to be the biggest shopping day of the year (the Saturday before Christmas has that distinction) may be more accurately — and awkwardly — referred to as “Continuing-the-red Friday.”

You can’t make that up in volume.