Twitter’s Mission Statement (Finally!)

The mission statement is an important part of any business. It signals to those outside the company, and just as importantly to internal stakeholders as well, what you’re all about and where you’re headed.

Four years and nine months after its debut, and a new business-oriented CEO (Dick Costolo) in place, Twitter has decided on its own:

“We want to instantly connect people everywhere to what’s most important to them.”

Simple, direct and most importantly public.

Source: Mashable (of course)

About Ron Casalotti
I am part of that lucky generation that started out when watching TV meant choosing from three networks, three independents and PBS. Now, I work in new (social) media for businesses and organizations - but these thoughts are my own.

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