STATS INTERESTING: Social Media By the Numbers

Social media is NOT about stats. Too often, companies put too much emphasis on the numbers (how many followers; how many “likes”, etc.) at the expense of ignoring the true value that social media provides.

And even though I believe in the old adage, “There are lies; there are damnable lies; and there are statistics”, I recognize that having a few quick stats on hand can help you gain support for social media — so here are a few:

  • 5 percent of online shoppers note that social media influenced them to visit a retailer’s website (Foresee)
  • 82 percent of 18-29 year olds utilize a form of social networking (Pew)
  • 40% of corporate Twitter accounts engage in some kind of customer service (Burson-Marsteller)
  • In 2011 marketers will increase their social media usage by 75 percent (Brian Solis)
  • 48 percent of consumers combine social media and search engines in their buying process (GroupM)
  • Of all social networks, YouTube has the highest Net Promoter Score with 50 percent of users saying they would recommend it to a friend (MarketingProfs)
  • ~140 Million Tweets are sent each day (Twitter) (update: July 2011 ~200 million/day)
  • 24 percent of adults have posted a review of a product they have purchased (HubSpot)
  • 41 percent of the companies report that there is no staff dedicated to social media (Useful Social Media) (see graphic)
  • 35 percent of small businesses utilize social media in their marketing mix (eMarketer)
  • Facebook expects to bring n $4.05 billion in ad revenues this year (eMarketer)
  • One out of every six minutes spent online is on a social network (comScore)
  • 73 percent of the US internet population visits Facebook each month (comScore)
  • 62 percent of Facebook users between 35-54 years of age have liked a brand (eMarketer)
  • 47 percent of journalists will use Twitter as a source for a story (Digital Journalism Study)
  • The average media site integrated with Facebook has seen a 300 percent increase in referral traffic (Search Engine Land)
  • 61 percent of Facebook users who have liked a brand note that they are more likely to purchase from that brand (AllFacebook)
  • 96 percent of Americans use Facebook (Business Insider)
  • 46 million Americans check their social media profiles daily (Edison Research)
Sometimes, having a handy stat or two can help you build support for your social media initiatives. Then, once they’re on board you can really open their eyes to the value of social media.
For more interesting social media stats, see the source article for this entry: Social Media Stats for the C-Suite by  Jeff Esposito

P&G Shifts Ad Dollars from Soaps to Social

Further proof that social media is here to stay:

P&G info on WkipediaProctor & Gamble, the consumer products giant for whom the term “soap opera” was coined, is dropping its advertising on soap operas after 77 years, and shifting their ad dollars to Twitter, Facebook & YouTube.

It’s enough to make a social media guy like me jump for Joy.

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