My resume as a word cloud

Are you ready to add a social media professional to your management team?

I am actively seeking a new position that allows me to leverage my 14 years of experience in community curation and social media. I can initiate your social media program or take the one you already have to the next level.

I seek a Director/VP level permanent position (no contract or project based work) in the greater New York City area.

For more information, see my LinkedIn profile, my page (for social network links) or my full resume, below:

Ron Casalotti (973) 460-2085 (mobile)
LinkedIn | Facebook | Twitter


  • Avid participant in social media professionally and personally; implement and expand social media for businesses and brands; lead industry discussions on social media and community moderation techniques
  • Experienced in all forms of online user interaction, community curation, content programming, micro-blogging, social networking, community standards, moderation and monetization
  • Successfully utilize Web 2.0 tools such as Twitter, Facebook, Flickr, YouTube and wikis to increase user engagement to curate brand supporters, loyalists and defenders
  • Experienced in development, expansion and monetization of social media, networking, branding and marketing
  • An excellent communicator, I am the social media voice of the company externally and voice of the customer, social media evangelist, educator and teacher inside the organization


Social Media Professional                                                                    2011 – present

 Independent consultant providing social media guidance and insight to businesses and non-profit organizations including social media strategy, internal training and education and social network content management. Also provide general business support. Achievements include:

  • New York city based non-profit organization: Created a social media strategy and implementation plan and a social networking policy
  • U.K. based social media firm: Consulted on the available social media tools for effective pre-planning and scheduling of messages on Twitter
  • New York city based promotions company: Consulted on service bid for social media promotion to a Midwest based financial institution
  • New York city based fashion house: Provided extended business services including assisting in year-end marketing audit
  • One-on-one consultations with individuals to regarding monitoring and managing their personal online reputation (brand)
  • Author social media related blog, Bottom of the Food Chain (

Bloomberg L.P.                                                                                    2009 – 2010

Social Media lead for Public Relations

  • Developed strategy and policy for the expansion of social media for this global financial information, product and news organization.
  • Expanded use of social media tools such as Twitter, Facebook, Flickr and YouTube for 14 company business units and over thirty individual associates.
  • Increased user engagement by 400% and company participation in social media by 9X.
  • Trained Bloomberg TV anchors and multimedia staff on using social media in covering the World Economic Forum in Davos, Switzerland, the first use of social media for the news department.
  • Instructed Bloomberg Sports on how to best interact with influential bloggers brought in to preview a new analytical fantasy sports products and assisted in the live event.
  • Planned the social media promotion for annual energy summit held in London and other local events.
  • Trained users and monitor usage for many additional Bloomberg business units including Professional Development (HR); Bloomberg News; Bloomberg Law;  and Bloomberg L..P.
  • Implemented a social media reporting system to identify opportunities and react to brand related issues.

 BusinessWeek, a McGraw-Hill Company                                            2007 – 2009

Director, User Participation at BusinessWeek Digital/McGraw-Hill Companies

  • Social Media lead for BusinessWeek Digital responsible for user participation and interaction on its Business Exchange site; managed a social media team.
  • Created the User Participation department; interfaced daily with Product, IT, Ad Operations, Business Development and Marketing. Provided support for Sales, Circulation and Editorial.
  • Led the viral marketing user outreach effort utilizing direct communication with our users on sites such as Twitter, Facebook and LinkedIn; generated user brand loyalty.
  • Drove social and viral marketing; analyzed feedback; approved user-generated content; performed user outreach; codified site terms of service; updated community moderation techniques; and fostered user participation.
  • Designed a community moderation process including creating Community Standards; a crowd-sourced content reporting system; and a system for approval of over 1600 user-suggested topics.
    Recognition: McGraw-Hill Corporate Achievement Award for Innovation 2009

AOL/America Online                                                                             1997 – 2007

Senior Program Manager at AOL LLC              (November 2006 – December 2007) 

  • AOL’s Messaging and Social Media Group, performed reviews, analyses and forecasts administering a $10+ MM annual budget; created meaningful management reports used by the executive team.
  • Responsible for the administration of all contracted Blogger agreements for our niche communities. Also involved in special projects and ongoing industry events.
  • In Community Operations and Experience, responsible for the user experience on AOL community focused on Community Standards, Community Moderation and Terms of Service.
  • Created a moderation team located off-shore (India) to take advantage of available resources and economies. Created and implemented standards, processes and training programs generating seven-figure annual savings.
  • Updated Community Guidelines to reflect current Internet standards and the change to open access for AOL community content.

Programming Manager at America Online (AOL)       (February 2005 – November 2006)

  • Created content programming for AOL Community including Dating and Relationships, GLBT and the main People Connection channel hub page which received over 200 million page views annually.
  • Provided the community component for sponsored online campaigns America Takes It Off (Good Morning America/EDiets), Chief Everything Officer (Dove), Having a Baby Changes Everything (J&J).
  • Social media lead for new AOL product launches such as UnCut Video, AIM Pages and Shout Outs.

Sr. Program Manager at AOL Communities, Inc.  (ACI)        (March 1997-February 2005)   

  • Managed a team of 32 nationally located community team coordinators who in turn oversaw a large group of community leaders.
  • Controlled content for various channels of AOL Community, including Love@AOL, Friends & Flirts and AOL Local.
  • Programmed features, polls, and special projects such as 15 Hours of Fame and seasonal holiday content
  • Created and programmed communities which included trivia games, idea sharing and celebrity interview content.
    Recognition: ACI Award for Excellence in Effective Business Plans 2002

Financial Management and Administration Career   (1977 – 1997)   

  • Held sr. financial positions in companies including Macy’s, Phillips-Van Heusen and First USA Bank.
  • Experienced in management. contract negotiations, internal controls, fraud detection and electronic funds transfer

Affiliations, Memberships & Interests

  • MENSA (American and International chapters)
  • Public Relations Society of America (PRSA – National and New York chapters)
  • Online Community Research Network (OCRN)
  • TV junkie, Broadway and NY sports teams’ fan
  • Obsessed with social media since getting my first PC in 1994 (we just called it Community back then)


Bachelor of Arts — Accounting and Information Systems
City University of New York – Queens College 1977

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