Ten Free Marketing White Papers

There’s a lot of information out there regarding social media marketing. So much so that half the battle of keeping up to date is just finding where they are hiding on the Web. And so, when I come across a compilation that looks promising I’m compelled to do that most basic social media action: share.

The below message was sent out by Mike Crosson a fellow member of the Social Media Marketing group on LinkedIn. He encouraged all to share, and so here it is (Thanks Mike!):

  • Group: Social Media Marketing
  • Subject: 10 complimentary White Papers… whaHOOO!

Hello, everyone -
Here are 10 free White Papers that are really helpful. Feel free to pass this email along to your colleagues and friends that you think might be interested as well.

1.) Pinterest – Learn how to increase traffic, leads and sales by reaching more than 11 million people
http://bit.ly/GGdZQe
The fastest-growing social media site ever has become a huge traffic referral (arguably, more powerful than Google+) for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It’s working.

2.) Learning LinkedIn From the Experts: How to Build a Powerful Business Presence on LinkedIn
http://bit.ly/GElwgy
In Learning LinkedIn from the Experts, five LinkedIn specialists provide key insight into how you can use LinkedIn to successfully grow your network and business.

3.) How to Create Epic Facebook Ads
http://bit.ly/GExOvB
Placing ads on Facebook provides one of the most targeted advertising opportunities today. The social network knows the demographics and interests of more than 800 million people who are active online. Written by Andrea Vahl, co-author of Facebook Marketing All-in-One For Dummies, this ebook will walk you step-by-step through the nuances of Facebook ads.

4.) How to Use Google+ For Business
http://bit.ly/GFqmPU
Google+ is the new social network on the block. With more than 90 million users and a growing influence on search, Google+ has definitely emerged as a key player in online marketing.

5.) The Ultimate How-to Marketing Guide 
http://bit.ly/GFAELr
How do you get a comprehensive view of the important ones and prioritize accordingly? To ensure your proficiency in Internet marketing, we’ve designed this multimedia ebook which, as David Meerman Scott says, “identifies nuggets of inspiration to drive success at your business.”

The next five after the jump: 
6.) How to Execute & Measure Successful Email Marketing
http://bit.ly/GEycug
Email marketing is arguably the most powerful channel for lead generation. If you don’t have a strong email marketing foundation, you’d better start building that knowledge. Download our free ebook and use the best practices shared here as a roadmap to your email marketing success

7.) An Introduction to Lead Generation
http://bit.ly/GEyhOA
By now, many businesses understand that lead volume is based on a wide array of factors, ranging from social media presence, to blogging frequency, to online content. Learn how to effectively generate traffic and leads for your business through the basics of lead generation and techniques for optimizing your lead gen strategy.

8.) An Introduction to Business Blogging
http://bit.ly/GDnJj8
Nearly 40% of US companies use blogs for marketing purposes. •Companies that blog have 55% more website visitors. Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results. In this ebook, we walk you step-by-step through blogging fundamentals.

9.) An Introduction to Inbound Marketing Analytics
http://bit.ly/GBIOWY
Analytics programs can give marketers amazing insight into their marketing campaigns. Our free ebook highlights the essential inbound marketing metrics for data-driven decision making, along with advice for how to use that data to improve and optimize your marketing efforts.

10.) An introduction to Lead Nurturing 
http://bit.ly/GFeZFh
50% of leads are qualified but not ready to buy. So if you are not nurturing them, you are simply burning money. Lead nurturing is all about understanding the nuances of your leads’ timing and needs. Learn how to leverage lead nurturing to increase high-quality conversions and reduce your cost of customer acquisition.

Download them all for reading later and feel free to pass this email along. Here’s to your success!

Mike Crosson
Publisher
Posted By Michael Crosson

Photo credit: Freelanceswitch.com

About Ron Casalotti
I am part of that lucky generation that started out when watching TV meant choosing from three networks, three independents and PBS. Now, I work in new media for businesses and organizations - but these thoughts are my own.

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