Of Jobs, Jobs and Social Media as Disruptor

Three points I’d like to touch upon:

  1. Jobs, Steve Jobs, that is. The passing of a tech giant.
  2. Jobs, lack thereof, that is. And bringing socio-economic change via protest.
  3. The job social media has as disruptive agent, and the blame it doesn’t deserve.

I was saddened to hear of Steve Job’s passing last week. Not as a Mac fanboi; I have always used Windows-based PCs, have an Android smartphone and except for a video iPod none of my gadgets begin with a lower-case “i”. But there is no denying his greatness as a tech visionary and pioneer. My Facebook post acknowledging his transition said it all:

When we were young, we learned about the great explorers: Magellan; Balboa; da Gama and later Lewis and Clark; Byrd and Amundsen. And the great inventors: Da Vinci; Franklin; Marconi; Babbage. Steve Jobs was a little of them all.

Jobs, and the lack thereof. Mark these words: More change comes about in this country by protest than by working within the system. Think about it. Women’s suffrage in the U.S. culminating in their right to vote in 1920; the Civil Right’s Movement’s victory in 1964; the end of the Viet Nam war, until last week the longest war in U.S. history; equal marriage rights and military rights And now we have Occupy Wall Street, sounding the clarion for increased employment and narrowing the gap between the haves and have-nots by exercising their constitutional right to free speech and assembly. You may not agree with what they’re saying, but you must admire the way they’ve made themselves heard. Their movement has spread to other cities across the U.S. The Arab Spring has given way to the American Autumn.

Which brings us to social media’s job as disruptive agent. They key to this is, social media is not the causal factor for disruption. It is a tool. Like the telephone (and cell phone) before it, the radio before that and the newspapers even before that. Silencing, censoring or otherwise attempting to control social media is a losing proposition.

Riots in London? Squatters on Wall Street? Don’t blame social media for fomenting the masses. It is simply a tool like the ones before it. Instead, look to cure the disease, not the symptom.

About Ron Casalotti
I am part of that lucky generation that started out when watching TV meant choosing from three networks, three independents and PBS. Now, I work in new media for businesses and organizations - but these thoughts are my own.

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