P&G Shifts Ad Dollars from Soaps to Social

Further proof that social media is here to stay:

P&G info on WkipediaProctor & Gamble, the consumer products giant for whom the term “soap opera” was coined, is dropping its advertising on soap operas after 77 years, and shifting their ad dollars to Twitter, Facebook & YouTube.

It’s enough to make a social media guy like me jump for Joy.

About Ron Casalotti
I am part of that lucky generation that started out when watching TV meant choosing from three networks, three independents and PBS. Now, I work in new media for businesses and organizations - but these thoughts are my own.

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